Guides and tools for getting it launched.

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Free founder field guide

Nine things to check before you call it finished.

Nine delivery lessons, practical examples and the question to ask about each one. Written for founders, not engineers.

Nine checks to run before you call the product finished
A specific question to ask about each one, in plain English
Lessons from taking over unfinished software projects

Cover of the guide, 9 Finish-Line Secrets

Where to start

The Diagnostic

$999, usually back in 24 to 48 hours. We go through your product and give you a written plan: finish it, rebuild part of it, or stop. If you go on to build with us, the $999 comes off that work.

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Public articles · no email required

Business operations guides

Practical lessons for customer inquiries, estimates, approvals, appointments and cost reporting.

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2-minute quiz

Finish it, or start over? The quiz

A 21-question self-assessment across code, team, money and market. You see your answers straight away, with no email required. It does not inspect your code. Also available as a PDF scorecard.

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Field guide

12 Signs Your Dev Team Is Failing You

Twelve signs that delivery is going wrong, grouped into money, delivery and control, with the question to ask about each one.

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Field-guide library

Founder Field Guides

Public articles on AI systems, releases and workflow reliability. Downloading the accompanying PDF requires an email signup; that requirement is shown on each campaign.

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